Sex Sells, But So Does Implicit Obscenity
By Ian Fortey
Advertising is never easy, unless you have a good product or something essential, in which case you just have to let people know where to get it. Have you ever seen an ad for boobs? Fuck no, that stuff sells itself. However, when you have a slightly more obscure product, you need to put a bit of thought into the best way to sell it. The best way.
So welcome to South America, where the sex lube industry is hard at work making your undercarriages slicker than snot on a doorknob. But how can they spread the word? Is it possible people in Santiago or Rio aren’t aware of just how smooth a ride they could be having? Anything’s possible. Best to get an ad agency on top of things.
So there’s the ad. Have a look and get your checkbook out so you can buy yourself a whole case. Doesn’t it just scream “moist and slippery” at you? Yes, it does. It screams it in the most seductive, siren’s song ever.
No one at the FunnyCrave offices had any idea what the hell was going on in this ad for at least 5 solid minutes after witnessing it. Only then, after some soul searching, did the meaning of the ad become apparent and only then did we decide to dedicate precious website real estate to this, the most brilliant and offputting ad for lubricant we have ever seen. And man have we seen some lube ads. If you’ve ever visited the office and used the 2nd floor bathroom, you likely noticed that the walls are pretty much papered exclusively in lube ads, with the exceptions of the wall behind the handicapped toilet which has the sheet music for the He-Man theme song. It was there when we moved in and we all agreed to never change it.
Thanks to this ad, 9/10 of our office staff have actually wasted the entire morning in the hallway outside the lounge skidding across the tiles on their well-lubed asses playing human shuffleboard. Normally, as editors, we’d stop this but most of the editorial staff is actually in on the game as well. The entire building has an oppressive funk to it reminiscent of cold fryer grease and an alley behind a retirement home.
Anyway, enjoy the ad and help support the lube industry. It loves you as much as you love it.
Thursday, December 17, 2009 11:01PM
my first thought was that the ad was suggesting that the woman rub one out since she has the entire subway car to herself.
Saturday, December 26, 2009 11:41PM
I thought it was suggesting to use lube so its easy to rape her. I guess it would be easy, I don't know, I'm not so into raping.