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As I am not a stupid person, I don’t believe people mindlessly imitate TV. Most people have enough understanding that video games, movies, TV commercials and so on are fantasy and not to be imitated. True, some people don’t understand this, but that’s because they escaped from the home and are off their meds.

But I do think ads reflect where we are as a culture. Unlike any other kind of media, ads are completely inescapable, and the Internet has just made them moreso. Every single Super Bowl ad went immediately to YouTube, attached in front of any video getting eyeballs. Ads are in banners, all over Hulu, and once the technology is perfected, will probably be tattooed on your penis against your will.

Furthermore, ads are designed to kiss up to us: they’re about who we want to be. They’re free of any artistic influence whatsoever, so they can just reflect America’s cultural id, as determined by careful focus grouping and analysis.

And, lately, advertising has decided that being a douchenozzle is just totally awesome. For example:

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